A brand that runs itself. You just approve.
It drafts, scouts, posts, replies and analyzes overnight — all in your brand voice. Nothing ships without you.
How it works
Your business moves forward every night — whether you're working or not.
It starts with what you have
Connect your store, build your brand and business from scratch on Wafel, or start a creator brand. However you begin, Wafel learns your voice and takes it from there.
It watches
Wafel monitors everything, around the clock — your channels, inbox, competitors, trends, stock and cash. It catches what matters and nudges you before it becomes a problem: before you stock out, before a contract lapses, before a trend passes.
It does the work
Then it actually does it. Campaigns, content, creator and retailer pitches, replies, contracts, whole websites, restock POs — drafted end-to-end in your brand voice, sitting ready. Not suggestions. Finished work.
You just approve
You open Wafel, glance at what's waiting, and approve, edit, or skip each piece. Nothing ships without you. You're the founder — you just make the calls, and the business keeps moving.
And it reminds you — a nudge the moment a decision is waiting, so nothing ever slips through.
Plugged into everything you already use
01 · we make all your content for you
Content.
Like having your own
social team · content studio · copywriter · organic strategist
02 · we capture and convert your leads
Grow.
03 · we watch so you don't have to
Intel.
04 · we chase every relationship for you
Outreach.
05 · we ship your products, apps & sites
Build.
06 · we route your whole team for you
Team.
07 · we run your operations for you
Manage.
The deal
Wafel hustles. You approve.
When you've got energy, you set direction and edit the details. When you don't, the work still moves — drafts wait in your voice, consultants keep scouting, leads keep landing. Nothing ships without you. But you're not the bottleneck anymore.
From the beta
Founders who stopped being the bottleneck.
“I used to lose whole days stitching together six tools. Now I open Wafel, approve the morning's work, and I'm done before coffee. It sounds like me — that's the part I still can't believe.”
Laura Chavez
Founder · Lark & Berry
Cut content ops from ~15 hrs/week to under 3
“The creator and retailer outreach alone replaced a freelancer. It found people who actually fit us, wrote the pitches in our voice, and tracked every reply. I just said yes or no.”
Daniel Campero
Founder · PuntoTour
Booked 9 boutique stockists in the first month
“It quietly caught a competitor price drop and a spiking trend the same morning and had both counter-moves drafted. I've never had a tool that actually does the work instead of just showing me dashboards.”
Placeholder Name
Co-founder · DTC skincare
+22% repeat orders after one campaign
Start with Genesis.
Upgrade only when you have a reason.
We're beta testing now and going live in Q4. Founding-member pricing is locked in before then — Free stays free, paid tiers stay at these rates as long as you stay subscribed.
Where every brand should start
$4.99 to start
Then free forever.
50,000 AI credits · one-time
- Unlimited scheduling to 8 platforms
- Unified inbox: social, email, team chat
- CRM + lead management
- 1 lead form · 1 booking form · 50 bookings/mo
- 1 chatbot (manual replies via inbox)
- 1 published website · 1 landing page · 1 heatmap
- Shopify + analytics, CMS publishing
- Media Lab editor
- Back office: team, HR, finance, contracts
- Operations: RFQ, PO, BOM, order tracking
- Full Brand Genesis report
- 500MB · 1 brand · 1 user
When founders need a strategist
$149/mo · setup waived
For small teams.
300,000 AI credits / mo
- Everything in Free, plus:
- 5 published websites · unlimited landing pages
- Unlimited lead forms · booking forms · chatbots
- Wafel Co-founder brain (chat anything, uses credits)
- AI chatbot auto-replies (uses credits)
- Weekly Pulse briefing — like this, every Monday
- Weekly opportunities, intelligence, brand health
- Leads finder — 200 verified B2B contacts/mo (emails + roles)
- SEO + GEO auto-gen — 100 products
- Smart email
- 3 publishing sets · 3 team · 25GB
- Discounted credit top-ups
When growth gets full-time
$299/mo
For growing brands.
1,000,000 AI credits / mo
- Everything in Studio, made intelligent
- 25 published websites
- Daily Pulse briefing — like this, every morning
- Daily opportunities, intelligence, brand health
- Intelligent Wafel — drafts + proposes, you edit and approve
- Intelligent CRM + leads + inbox
- Intelligent BOM + PO automation
- Outreach hub: press, creators, podcasts, retail, B2B
- Leads finder — 1,000 verified B2B contacts/mo
- Curated supplier directory + verified contacts
- Unlimited SEO/GEO products
- 10 publishing sets · 10 team · 200GB
When one brand becomes many
From $4,999/mo
For agencies + multi-brand operators.
Unlimited credits
- Unlimited brands · team · 2TB+
- Realtime Pulse + custom cadence
- Wafel runs full workflows → custom approval rules
- White-label client dashboards
- Team + client approval workflows
- SSO, SAML & advanced permissions
- Dedicated AM · 99.9% SLA
- Custom API + integrations
Cancel any time. Your data leaves with you.
This is your morning with Wafel
You don't research what to do. You just approve.
We're beta testing now and going live in Q4. Founding-member pricing is locked in for everyone on the list.